Product discovery
Find the exact part, even when the model number is gone.
A maintenance tech pulls a failed part from a machine. The line is down, the label is worn, and she calls you to identify it. Araday helps every rep at your counter get to the exact, orderable part number.
How the call goes today
Every distributor has a Bob.
He’s been on the counter longer than anyone. A customer reads off three characters and a description, and the call gets walked straight to him. He narrows it down, step by step:
- Start from what’s readableLogo, base number, any suffix fragments, the category.
- Ask what the part can showDimensions, mounting, seals, voltage, ports.
- Ask the peopleWhat machine, which position, what changed since last time.
- Request photosOf the part, any label, and where it mounts.
- Check the recordsSales history, past orders, the machine builder’s parts list.
- Confirm with the manufacturer’s dataBefore anything is quoted.
Araday turns Bob’s method into something your whole team can use.
Real parts, real problems
What product discovery looks like
A gear motor with a blank nameplate
The tag is still on the motor. The model number is gone.
A servo amplifier with a faded label
The label is there. The number on it isn’t readable.
A timing belt with the print worn off
Belts carry their number on the back, and the back is what wears.
What it means for your branch
Answer first
When a line is down, customers often call more than one distributor. The one that identifies the part first gets the order.
Quote it right the first time
The exact, orderable part number, confirmed against manufacturer data before it’s quoted.
Get your expert back
Bob stops identifying parts for everyone else and goes back to selling.